Pricing, Profits, & Profit Margins
I don't do this to make money, I do this to get fun swag in the hands of my fans.
Fourthwall helps me to do that.
So, I mark all of my products down to the lowest possible price, meaning that every item has less than a $3 profit margin for me. This is the minimum allowed by the Fourthwall system, they don't allow products to be priced at $0 margin.
Also, I will try to keep products on this site for a wide range in prices so that you can find something no matter how much you have to spend. In addition, I will use all profits from my products to put back into the brand/stream allowing you to get the most out of from every $ you spend.